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CHIEF is our signature line of merchandise! We aim to uplift our community, and a percentage of each sale is set aside help artistically-inclined, culturally aware students with their college expenses.  CHIEF:

  • Create.

  • Help your neighbor

  • Imagine the future

  • Embrace yourself

  • Fear nothing

LỌLỌ: This means Chieftess in the Igbo language. Our acronym is Lead On, Live Out.