CHIEF is a lifestyle brand, inspired by Black and West African culture. We express ourselves through style, music, and visual art. 

We’re both a lifestyle brand and creative brand. We defy stereotypes and create pieces that make a statement.

A little about us...

  • We’re cultured, innovative, and vibrant.
  • When it comes to trends, we’d rather create them than follow them.
  • We’re Renaissance people
  • We express ourselves through music and visual art. 
  • We like for our pieces to make a statement.